New D&B Hoovers Analytics™ Product Gives Small Businesses the Power to Uncover Prospects and Drive Growth
SHORT HILLS, N.J.--(BUSINESS WIRE)-- D&B (NYSE: DNB), the world's leading source of commercial information and insight on businesses, today introduced Hoover's Analytics, a new product to help small businesses segment and evaluate their customers and prospects to identify new growth opportunities. In addition to the D&B predictive analytics solutions launched earlier this week, this new product gives small businesses the edge to anticipate tomorrow's opportunities, today.
Today, businesses are looking for a competitive edge to successfully navigate market dynamics. They depend on actionable insights and a clear point of view that reveal untapped opportunities. D&B has long provided this informed perspective, and now, with expanded analytics, Hoover's customers will have the insight to uncover new prospects and market opportunities.
Hoover's Analytics enables users to integrate transactional data from customers with D&B's database of more than 20 million U.S. business records. Using this new customer analytics product, subscribers can pinpoint optimal targets while gaining insights about their market penetration and how they stack up to the competition